Fredrick Baur was a chemist for Proctor and Gamble specializing in research and development for new methods of food storage. In 1966 he designed the tube-shaped Pringles container. It insured every Pringle chip was the same by stacking them in a nice little tube preventing them from being crushed or broken. It was an alternative to buying a bag of chips that was 60% chips and 40% air.